Investing
with purpose
in the most
inspiring & fastest
growing industry
in the world
A Powerhouse
to leverage
the value of
the sports industry
Sport is one of the most fundamental needs for our society. He is proving to be recession-resilient, providing thrills, happiness and wellness, and bringing inequivalent meaningful values with a positive impact in terms of health, environment and education.
Covid-19 will accelerate a paradigm shift in how Sport is structured and how it is consumed.
Our mission is to develop a “powerhouse” effect on the structuring of the sports industry in Europe, and to bring out international champions: (i) taking advantage of the professionalization of the sector, (ii) contributing to the consolidation of a very large but still fragmented market, (iii) accelerating product innovations and positive change, (iv) accompanying the digital transformation which puts fans and data at the heart of the value chain.
The founders are both well-known entrepreneurs and investors with a unique expertise in the business of sports, an unrivalled international top level network, and a “proprietary” deal-flow.
Company Profile
Inspiring Sport Capital is a London and Paris-based Private Equity company 100% dedicated to the Sports industry and economy.
Founded in 2014 and recognized as one of the pioneer and most influent in the Sports business investment ecosystem.
Laurent Damiani and Lucien Boyer are both investors and entrepreneurs with a long-term approach supported by HNWI, Family/Multi-Family Offices, Top Athletes and well-known Strategic Advisors.
Beyond financial resources, we create value at investee companies by unlocking the specific levers of the Sports industry (sponsorship, marketing rights, contents, communities, networking) with a strong focus on digital transformation and international expansion.
Track Record
Since 2015, six major investments have been made
A unique team & expertise
Two investors & entrepreneurs with 30 years leading expertise in the sports business
Laurent Damiani
Founding & Managing Partner
Founder of the London-based Private Equity Inspiring Sport Capital Ltd in 2014. Former CEO/Founder of the sports marketing group Community (3 build-ups completed) and Community Unlimited (an international network of independent sponsorship agencies). Chairman for 7 years and now Honorary Chairman of SPORSORA, the sports industry body in France. Founding member of the MEDEF Sports Committee. Co-founder and vice-Chairman of Global Sports Week.
Lucien Boyer
Founding & Managing Partner
Pioneer in the international Sport Business (America’s Cup, Formula 1 and Olympic Games). Former CMO of Vivendi Group & CEO of Copyrights Group (acquisition of Paddington). Former CEO/Founder of Havas Sports & Entertainment (the leading global network with 30 subsidiaries created or acquired in 20 countries). Co-founder of the ESSEC Sports Business Chair. Non-exec Chairman of Fnatic Ltd (e-sports) and board member of Le Five. Co-founder and Chairman of Global Sports Week.
Frédéric Evora
Associate
Frederic joined Inspiring Sport Capital in 2021. Previously with Bank of Ireland Leveraged Finance arms in Paris. He completed internships in Private Equity at Ardian and Naxicap Partners, and in Structured Finance at Credit Agricole. Frédéric was a professional Rugby player and is graduated from NEOMA Business School..
Our advisory Board
Loïck Peyron
Winner ORMA Championship, English Transat, Jules-Verne Trophy, Barcelona World Race
